Women in Derivatives Rebrands to Women in Financial Markets to Reflect Membership Growth


New York – September 6, 2023 – Women in Financial Markets (WIFM), a 501c3 nonprofit organization whose mission is to connect, elevate, and advance women in the financial services industry, today announced a rebrand, changing its name from Women in Derivatives (WIND) to Women in Financial Markets (WIFM). 


“Our new name better echoes and reflects feedback we’ve received from our members and sponsors and expands our commitment to advancing women across the global financial markets ecosystem – beyond derivatives – through education, mentorship, and access to global network of influential women,” said Cassandra Seier, CEO & President of Women in Financial Markets.


This rebrand signifies WIFM’s commitment to driving change and cultivating a more equitable and inclusive environment for more women across the globe. “We are so proud of what we’ve been able to accomplish since we launched in 2007 and the size and scope of our growing membership base is a testament to the incredible expertise, diversity, and leadership within our network,” shared Marisol Collazo, Chair of Women in Financial Markets.


With the new name comes a refreshed visual identity, including a new logo and brand colors, which embody the dynamism, connectedness, and empowerment that define WIFM. These elements symbolize WIFM’s commitment to driving change through education, mentorship, and creating meaningful connections within the financial markets landscape.


The new website address is www.womeninfinancialmarkets.org.