Robin Li is based in New York and focuses on investments in consumer, fintech, and digital economy for GGV Capital U.S. She serves on the board of directors for Bustle Digital Group, Flieber, Glow Concept, and Odeko. She is formerly a board director for Lively, which was acquired by Wacoal in 2019. She is also a board observer or actively involved with Bowery Farming, Chief, Frubana, Function of Beauty, Ibotta, K Health, Novo, Quince, Shelf Engine, Slice, Snappy Gifts, StockX, Swimply, and Yami.